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In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
New York Daily News
The Google dots, or Google balls, has turned the Internet upside down today as blogger try to unravel the Google logo's hidden message. ...
and more »
Town Hall
The Associated Press
MINNEAPOLIS — Digital River Inc. on Tuesday said that it has bought online software and book retailer Journey Education Marketing Inc. for an undisclosed ...
Digital River Acquires Journey Education MarketingMarketWatch (press release)
Digital River Acquires Journey Education Marketing - Quick FactsRTT News
Digital River Buys Journey EducationBarron's (blog)
all 77 news articles »
MarketWatch (press release)
With his passion and expertise, Chris is positioned to drive a focused and inspired marketing offense across all of our global platforms. ...
and more »
MarketWatch (press release)
CHICAGO, Sept 07, 2010 /PRNewswire via COMTEX/ -- Boeing (NYSE:BA) Commercial Airplanes Marketing Director Drew Magill will speak at the Gabelli 16th Annual ...
and more »
Bloomberg
Allergan's board approved so-called off-label marketing plans for Botox as part of the company's strategic plans and ignored repeated violations of federal ...
and more »
MarketWatch (press release)
DALLAS, Sept 07, 2010 /PRNewswire via COMTEX/ -- Comerica Bank today announced the launch of its "Office Perks" sales and marketing campaign, designed for ...
and more »
Reuters
News 10NBC
Cuomo says it'll shield students from credit card companies' deceptive and unfair marketing practices. We spoke to students at the College at Brockport ...
Cuomo: Reforms target student credit card marketingNewsday (subscription)
SUNY to protect students from unfair credit-card marketingRocNow
SUNY Agrees to Cuomo's Credit Card Code of Conduct for New York CollegesBloomberg
Reuters -ADI News (blog) -Buffalo Business First
all 44 news articles »
MarketWatch (press release)
Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape as well as a distinguished author and ...
and more »
MarketWatch (press release)
Cobalis Corp. is a specialty pharmaceutical, nutraceutical and preventive healthcare product development and marketing company. ...
and more »
PR Newswire (press release)
7 /PRNewswire/ -- Inc. Magazine ranked Costa Mesa, CA, based Family Marketing, Inc. number 1348 on its fourth annual Inc. 500|5000, an exclusive ranking of ...
Archway Recognized for Second Consecutive Year in Inc. 500|5000 Fastest ...EON: Enhanced Online News (press release)
all 24 news articles »
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Ebooks, Scripts,
Websites, and more... You can make the sale. You know your core message.... Read More My wife likes to shop at the local Safeway. Is... Read More Why are more businesses turning to full-color postcards as a... Read More There are many ways to promote your website for free... Read More My childhood was my foundation for how I write and... Read More Things have to change. Cross selling is not going to... Read More In business we have a number of ways or tools... Read More Information is coming at us from all directions nowadays. This... Read More Last month we looked at what you need to do... Read More What's black and white and read all over? A newsletter... Read More In the past, purchasing ad space was the solution to... Read More Are your marketing messages to Realtors® guilty of these promises?-... Read More How would you use business cards for gift certificates?I asked... Read More The Web is intended to help people find information quickly... Read More When it comes to your marketing message, the little things... Read More I Hate Cold CallsLong before I started my business, I... Read More Most B2B marketers spend a great deal of time analyzing... Read More The challenge in business-to-business direct mail is knowing where to... Read More With the arrival of Spring, I decided to get outside... Read More When you hear the word "marketing" what comes to mind?... Read More "Try not to become a man of success but rather... Read More Keeping in touch can dramatically increase business, when done properly.It's... Read More You may not realize it, but you already have a... Read More Some people have little difficulty attracting and maintaining clients who... Read More Behavioral economics is a new science that sheds light on... Read More
Adsense
websites
Have You Sold Your Internal Customers?
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
People Pleasing Postcards
How to Promote your business website using free online resources.
AIDA From A Different View - I Call It the 5 Ws
The First Rule of CRM for Financial Services
Creative Emulation
Slogans: Creating and Using Them In Life, Career and Business
The M-Word (Marketing) Phase 2
Out of Sight, But Not Out of Mind
Take It To The Customer
Mortgage Broker Marketing - Sell Problems, Not Solutions
Business Cards that Make Them CALL
Avoid These 5 Web Site Blunders!
How To Perfect Your Marketing Message!
Marketing, Lead Generation, and Research: A 3-in-1 Solution
Where Are Your Leads Coming From?
Where to Find New Customers Using B2B Direct Mail
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
Marketing 101: The Power of Marketing
10 Tips to Grow Your Business Plain & Simple
Rules of Thumb for Marketing to Your Past Customers
The Secret to Adding Credibility to Your Business ? Testimonials!
19 Ways To Attract Higher Paying Clients
Why You Buy
Affordable and Reliable Web Hosting Starting at $1.95/Month
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
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