Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:


AMD defends decision to bin ATI brand
ZDNet (blog)
Following screams and howls from enthusiasts who are attached to brands and branding, AMD defends ...

and more »

IndyPosted

AMD Nixing ATI Label In Brand Consolidation Move
Gamasutra
The cancellation of the brand means that a label closely associated with PC gaming will be gone after about 25 years of existence. ...
AMD to retire ATI brandingZDNet (blog)
AMD to end ATI brandingComputerandvideogames.com
So Long, Farewell: AMD to Kill ATI Brand NameDailyTech
SlashGear (blog) -Cinema Blend -MacDailyNews (blog)
all 168 news articles »

The branding of a region
SunHerald.com
It's not just companies and products that need solid branding. Sometimes entire regions need a "hook." One area of the state is hoping to get just that, ...


Erictric

Windows Phone 7 Facing Partner, Branding Challenges
Minyanville.com
Microsoft is ultimately limited by what its hardware partners bring to the table -- and a major one just said it's ...
Microsoft releases Windows Phone 7 to manufacturersSeattle Post Intelligencer (blog)
Five Worst Tech Product Names of the MomentCIO
Microsoft releases Windows Phone 7Inquirer

all 205 news articles »

New York Times

Victoria Beckham: Is She for Real?
New York Times
... British soccer star David Beckham, an exercise in family branding; her wardrobe, engineered to show off her whippet frame and improbably lusty chest. ...

and more »

Branding Ghana With Our Brand Of Football
GhanaWeb
But, like people too, the more you know about a brand, the more it seems to have its own individual personality. A brand is the sum of the good, the bad, ...


ABC News

Golf fans are starting to get FedEx Cup playoffs
The Desert Sun
... a certain amount of credit for doing a better job in the last few years of branding the FedEx Cup playoffs and getting fans to understand the concept. ...
Deutsche Bank Extends PGA Tour Event Sponsorship Two More YearsSportsBusiness Daily (subscription)

all 1,621 news articles »

Santo Versace to Lead International Branding Session at IPREX Milan Meeting
Benzinga
Santo Versace, Chairman of Gianni Versace Group and the Altagamma Foundation, will lead an international branding session at a meeting in Milan (7 th to 9 ...
Santo Versace to Lead International Branding Session at IPREX Milan MeetingEON: Enhanced Online News (press release)
Santo Versace to Lead International Branding Session at IPREX Milan MeetingSunHerald.com

all 4 news articles »

How I got Android 2.2 by de-branding my phone
PC Pro (blog)
I've been waiting like a good boy for two and a half months for it to pass on the Android 2.2 update to O2-branded HTC Desire handsets (such as mine). ...

and more »
Google News
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The Face of Your Business, Part I

When we initially started our businesses, we had to decide... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

Business Branding - How Character Affects Customers and Your Business Image

The public buys far more than just your products, services... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at... Read More

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of... Read More

Choosing The Right Business Name

Sometimes, new entrepreneurs are in such a rush to get... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More