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Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More





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Ebooks, Scripts,
Websites, and more... When we initially started our businesses, we had to decide... Read More In this highly competitive online marketplace, it can be difficult... Read More I was asked today by a group of students; What... Read More The public buys far more than just your products, services... Read More SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More Try to avoid backing up whenever possible. Occasionally some one... Read More Ever see an amazing band perform and wonder why you've... Read More Visual elements are a major part of your business's brand... Read More How do automotive detailing companies start? What makes them work... Read More Did you grow up in the '70s and '80s? If... Read More A corporate logo design should be highly instrumental in building... Read More The one thing that everyone has in common is that... Read More The absolute foundation of your small business is your image.... Read More Our experience as customers offers great instruction into the concept... Read More Your logo is the most important graphic element in which... Read More Pressure washing companies often miss what we call 'super niche'... Read More The right logo, with the right characteristics, will boost your... Read More It's the question that is on the minds of all... Read More As more and more home pressure washers are sold at... Read More "You had me at hello," those famous words from the... Read More Every small business needs it, but not many have it.... Read More Every day, the average person is exposed to millions of... Read More Sometimes, new entrepreneurs are in such a rush to get... Read More Do you have the architecture in place to make sure... Read More
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websites
The Face of Your Business, Part I
Value-pricing Strategy: Were not The Cheapest but...
Speech on Branding from a Franchisor Founder
Business Branding - How Character Affects Customers and Your Business Image
How to Write Classified Ads that Get Results Now.
The Keys to a Great Logo
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Branding Is Not Selling Out: ITS SELLING IN
The Role of a Visual Vocabulary in Brand Identity Design
Business Case Study Automotive Detailing Franchise Company
Branding: Bring Back the Jingle!
Corporate Logo Design ? 6 Keys to Success
Creative Branding Increases Sales Through Company Recognition
Image is EVERYTHING
Branding Fiasco -- Better Be Who You Say You Are!
Logo Files: Versions Of Your Logo That You Should Own
Pressure Washing Companies and Co-Branding
9 Keys to an Effective Logo
Why Should I do Business With You?
Brand Extension; Going from Consumer to Commercial
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
Hiring the Right Graphic Designer for Your Small Business
Good Logos Make Great Sales Tools
Choosing The Right Business Name
Great Brands Depend On Attention To The Brand Architecture
If you could have the secret recipe and all the... Read More
Gaining new clients that are excited about developing a corporate... Read More
Design is a very subjective thing, therefore, if you ask... Read More
We will discuss Brand Marketing for a minute. In this... Read More
Marketing potential of any product is based on recognition and... Read More
You bet a name is important. Many small business owners... Read More
Color is a highly personal experience ? everyone has favorite... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Branding is a one hot topic, although it is wildly... Read More
As more and more home pressure washers are sold at... Read More
Successful Guru marketers have a secret weapon that they use... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
Your Value Proposition, or as I usually call it, your... Read More
That cross-trainer you're wearing -- one look at the distinctive... Read More
The new branding awareness is about when you take ownership... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
To stand out in a cluttered world, become a recognized... Read More
"Make no little plans, they have no magic to stir... Read More
Branding: it's a term that carries great weight in the... Read More
As a beginner, you would be forgiven for thinking that... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Back to the era of the Hawaiian monarchy, the origin... Read More
Do you have the architecture in place to make sure... Read More
There are three basic types of logos: text, symbol, and... Read More
When people mention the word "brand" they usually mean a... Read More
Branding Branding |